From Paper to Electronic Work
With Corona, there is a need to improve business efficiency to accommodate telework and remote work, and the digitization of business operations, which used to be mainly paper-based, is now the era of digitization, which enables more efficient information sharing and management via PCs, and reduces paperless work and waste of human resources, thereby reducing costs.
What is DX?
DX, an economic term, means Digital Transformation. It refers to the use of digital technology to improve workflow and transform people’s lives for the better.
In the real estate industry, DX is particularly prevalent in the introduction of electronic systems.
The Real Estate Industry Embracing DX
Today’s real estate industry still faces a mountain of issues, such as long working hours, human resource shortages, and delays in digitalization. For example, in some rental management companies, one person is in charge of all operations, which leads to inefficient operations due to lack of manpower, and the workload is so large that the person cannot do anything else during daytime business hours because he/she is too busy answering phone calls, responding to previews, and processing contracts, etc., resulting in overwork. In addition, there is an enormous amount of work to be done, including handling of previews and contract paperwork. In addition, there is an enormous amount of work to be done, including handling previews and contract administration, which can result in overwork.
Therefore, in the real estate business, there are many things that can streamline property and customer management, document procedures, and move-in work to respond to previews. Real estate companies need to shift to IT in order to meet consumer needs, such as by shifting to electronic applications and contracts directly from websites using PCs and smartphones, rather than going to a brokerage store and making a written application. Therefore, as part of their DX strategy, real estate companies are introducing real estate management systems and electronic payment systems to improve business efficiency and productivity through the use of IT. In addition, the real estate industry is undergoing a transformation to improve performance, which was difficult to achieve with conventional methods.
Improving Customer Satisfaction through DX
By utilizing DX, daily work hours can be greatly reduced by automating the input of property and customer information, as well as the creation of tables and graphs, which used to be done manually. By creating an environment that can respond flexibly regardless of time and location, such as responding to property inquiries on line or providing remote viewing and property consultations via video phone to customers who are too far away to view the property in person, it will be possible to respond to latent customer demand.
In the area of explaining important matters in real estate lease contracts, IT multi-partnering for lease transactions began in October 2017, and even distant customers can sign a contract via a screen without going to a store, thereby reducing the burden at a stroke.
The benefits for both the customer and the real estate agent have become significant.
The time it used to take is now greatly reduced for both parties, leading to improved customer satisfaction.
DX Promotion with an Added α
Finally, with the promotion of DX, the contact person who handles DX no longer contacts customers face to face, but instead is required to provide high quality service to customers by responding to phone calls and e-mails. Instead, a higher performance can be achieved by incorporating operations that include the use of language and hospitality through telephone and e-mail correspondence.
Rather than just providing the same service wherever the application is submitted, a value-added contact point can be established where customers can receive the same electronic application response but with more pleasant customer service, providing an environment where customers feel at ease. We are promoting DX + α, which will bring about change for better customer satisfaction.